Independent K-beauty gains ground on MUSINSA Global
· MUSINSA Newsroom
MUSINSA’s figures
The September 28 announcement reports global beauty transaction value up 434.6%, about 5.3 times the comparable period last year. Among 96 external brands in the top 100, 88 were small and medium-sized brands.
What to look for
Highlighted categories include hair styling devices, makeup tools and skincare. Popularity does not guarantee suitability: check ingredients, product type and packaging before buying.
Service scope
The announcement’s 13-region coverage describes MUSINSA Global, not KONNECT. KONNECT orders and delivery continue under the existing Indonesia service.