IOPE introduces its new Bandage Cream
A brand-announced skin-barrier care launch; confirm the exact product and pack before ordering.
KONNECT Journal
Sulwhasoo renews its peel-off mask: check the version before ordering
The October 8 announcement introduces a renewed Korean-market Okyong Pack.
HAPPYBATH adds goat-milk body wash and lotion
The body wash comes in Milk Blanche and Vanilla Musk scents.
Coupang Beautiful Day: WOW offers through October 18
The beauty event covers 16 brands. Check membership, coupon and card conditions before comparing prices.
Amorepacific explores skincare research with AI
Research presented at IFSCC examines skin changes, product feel and consumer preferences.
LUNA Cloud Layer launches first at MUSINSA Beauty
The new collection includes a concealer cheek and blur tint, with Korean exclusivity announced through October 31.
LABO-H meets Monchhichi in a limited edition
Four hair-care products join the character collaboration, with different gifts for each product and limited availability.
HANYUL refreshes its mugwort line with cream and bubble serum
The Young Mugwort range becomes Ssuk Panthenol. The brand introduces two formats combining mugwort leaf water and dexpanthenol.
MUSINSA Beauty plans a dedicated dermocosmetics category
MUSINSA plans a dedicated dermocosmetics category in October to make skincare ranges easier to find and compare.
HERA highlights a glowing base with Felix
The September 28 campaign pairs Reflection Skin Glow foundation with a new loose powder. Choose shades against your own skin.
Independent K-beauty gains ground on MUSINSA Global
MUSINSA reports global beauty transaction value rose 434.6% from January 1–September 15 versus the same period last year, with smaller Korean brands prominent.
Sulwhasoo’s Gangnam popup ends; further stops announced
The 60th-anniversary popup at Shinsegae Gangnam ended September 27. Further venues were announced, but the source gives no dates for those stops.
Beauty creators explore wellness too
Amorepacific’s second Meet Your Beauty Academy cohort completed three months of activities. Its 25 participants created about 300 pieces of content, combining brand experiences with mindfulness and color-therapy sessions to explore beauty, personal expression and everyday wellness.
AESTURA puts sensitive-skin care in focus
AESTURA supported the online Korea Skin Health Expo held September 11–18. Its booth and livestream introduced skin-barrier care information and products including ATOBARRIER365 Cream. The event has ended, so its promotional offers may differ from current store conditions.
B.READY introduces a new cover lotion
B.READY introduced True Tone Cover Lotion 24H Longwear in shades 21.5 and 24.5, starting at OLIVE YOUNG ahead of other channels in October. Compare shades and pack contents; the wear-time claim is the brand’s.
LANEIGE’s nighttime routine with Jin
LANEIGE launched a sleeping-mask campaign with BTS’s Jin. The brand announced limited benefits and merchandise at selected channels and stores from September 14. Gifts are not included with every order; confirm eligibility before purchasing.
Sulwhasoo opens a new chapter in Japan
Sulwhasoo introduced an official pop-up at Isetan Shinjuku as part of its Japanese expansion. Running September 5–October 13, it presents signature products including Concentrated Ginseng Cream and First Care Activating Serum alongside the brand’s ginseng research story. Check on-site conditions for services and benefits.
Ryo Refreshes Rootgen with Gong Seung-yeon as Global Ambassador
Ryo announced a refreshed Rootgen range and named actress Gong Seung-yeon its global ambassador on September 10, presenting shampoo, treatment, scalp essence with a massage tip, and a volume styling product. The brand's announcement offers a look at Korean haircare routines that bring scalp care and everyday styling together in one coordinated lineup.
Sulwhasoo Celebrates 60 Years with a Bukchon Experience
Sulwhasoo’s ginseng cream anniversary program at Bukchon Sulwhasoo House, Seoul, ran September 8–18, 2026 and has ended. The September 19–21 night program has also ended. The brand also announced an online quiz in Korean and English; check the official source for its current availability.
Home Spa Takes the Spotlight at Olive Young
Olive Young sale data for 30 August–5 September showed growing interest in home spa care. Searches for hair masks rose 68% and hand masks 69% compared with the same period last year. Character collaboration products also attracted attention, according to the company's official report.
LEBEIGE meets ceramic artist Yoon Kwang-cho
A fashion-and-craft collaboration, with a Seoul exhibition on October 17–18.
Coupang Sneakers Fair runs through October 18
Sneakers, running shoes and slip-ons; check sizes and benefit conditions separately.
Matin Kim plans a Sapporo store for October 23
The fifth Japanese store is planned for Sapporo PARCO. The October 1 announcement marks an upcoming expansion into Hokkaido.
A fashion shopping walk around Seoul Forest
The October 1–14 campaign brings together 16 shops, with Korean and English maps for visitors.
MUSINSA shifts fashion resale towards USED
MUSINSA plans to end soldout by year-end and focus its recommerce services on USED.
Discovering emerging Korean labels through 29CM
29CM reports ₩12 billion in combined transactions for 48 exclusive women’s labels added this year, measured January 1–September 27.
MUSINSA Standard introduces its Recovery Wear line
The Hyosung TNC collaboration spans tees, trousers, shorts and zip-ups for men and women. Check fabric thickness for Indonesian weather.
PUMA Speedcat Decon joins the MUSINSA edition
Online sales began September 28 for the collaboration’s low-profile sneakers, T7 apparel and caps. Availability varies by option.
MUSINSA Chuseok After Sale: September 28–October 5
The September 21–27 Big Sale has ended. The announced calendar continues with After Sale September 28–October 5, Members Days October 1–5, then Encore Sale October 6–8.
MUSINSA brings more K-fashion to Shenzhen
MUSINSA plans to open a multi-brand store and a MUSINSA STANDARD shop at Shenzhen’s One Avenue on October 31. Around 30 Korean fashion brands are expected in the initial store lineup, spanning everyday basics and distinctive labels.
MUSINSA and SM plan K-pop fashion collaborations
MUSINSA and SM Entertainment signed a partnership agreement covering artist-IP collaborations. Plans include fashion-brand collaborations, official merchandise distribution and online and offline marketing. This is a partnership announcement, not a release notice for specific products.
LONQUE pairs relaxed shapes with romantic autumn details
LONQUE’s autumn 2026 lookbook, published on MUSINSA on September 8, presents everyday clothing through comfortable shapes, varied textures, and understated details. Pieces include a lace-trimmed ruffle blouse, wide cotton trousers, and a ribbed cardigan, offering a relaxed, feminine styling reference from the Korean label’s latest seasonal collection, alongside its high-neck jackets.
Your Own Seoul T-Shirt at MUSINSA
MUSINSA STANDARD scheduled a custom T-shirt service at Myeongdong Jungang from 8 September 2026. The collaboration with the Seoul Metropolitan Government offers 30 city-themed stamps, from Seoul My Soul to DDP. Visitors can choose and arrange their designs in store.
RE:BLOOM brings vivid color and dimensional shapes to Seoul
Lie Sang Bong’s RE:BLOOM spring/summer 2027 collection marked his 40th anniversary, drawing on Frida Kahlo’s life and art. A firsthand Seoul Fashion Week report describes black-and-white looks giving way to green, yellow, blue, and red, with mixed materials creating increasingly dimensional shapes; this edition of the fashion week ran from September 1 to 6, 2026.
Coupang opens its Kugase electronics event
Announced October 12; the official release does not state an end date.
Check your product link and options before requesting a quote
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Choose a size by comparing a garment you own
Use the product’s size chart and a comfortable garment you own, then match the measurement methods before selecting a size.
A look back at OSULLOC Chuseok gifts; promotion ended
OSULLOC introduced tea gift sets and three bojagi wrapping colours for Chuseok. The September 7–16 early offer and September 17–30 promotion have ended. Check current prices and availability separately.