Sulwhasoo opens a new chapter in Japan
· Amorepacific Newsroom
An official Shinjuku pop-up
In its September 11 announcement, Sulwhasoo introduced an official pop-up on the first floor of Isetan Shinjuku’s main building in Japan. The announced dates are September 5–October 13, 2026, featuring products including Concentrated Ginseng Cream and First Care Activating Serum.
Check services locally
The announcement describes product experiences, hand massages and jihambo wrapping. Service availability and promotions depend on local conditions. This Japanese expansion does not change KONNECT’s Indonesia-only delivery coverage.